Communication and the Media

The study programme Communication and the Media is based on the belief that the present is defined by its relationship to the past and the future, and this relationship is largely mediated through the media, which in the broadest sense can be understood as communication technologies. On the one hand, it is therefore necessary to return to the fundamental contents of communication science, as the theoretical and methodological core of the study program, and on the other, it is accompanied by a direction towards the future, which will be dominated by the need to know technological solutions and the requirement to combine humanistic, social and natural science knowledge .

The field of media is changing rapidly, and the role of the traditional media industry is gradually being taken over by information-communication and creative industries. The mentioned changes lead to the need for the development of new knowledge and competences, which relate to both theoretical and practical aspects of communication, the ability to manage one’s own work, as well as critical reflection on the world we live in today and in which we will live in the future.

The study programme provides the necessary knowledge, first of all, within the framework of mandatory content, which covers three thematic pillars of the program: communication (theory, epistemology and methodology of communication), humanities and social sciences (philosophy, sociology, political science, psychology) and technology (digital media), which are then upgraded and supplemented with many optional contents. The program is carried out by the lecturers of the Department of Media Studies with the help of external colleagues, which ensures that the necessary practical knowledge in the field of media and communication is covered.

 Bachelor (BA) in media studies

Single-discipline undergraduate programme, full-time study

Duration: 3 Years / 180 ECTS

0314 Political Science, Individual-Society-State Relations

Admission to the first year of study programme Communication and the Media shall be granted to candidates who have:

a) passed the general matura examination;

b) passed the vocational matura in one of the four-year secondary-school programmes that is
classified in:

– KLASIUS-P-16 classification: broad areas 02 or 03; or
– FORD classification: area 5; or
– ARRS classification: area 5; or
– CERIF classification: area S;

and also passed a final examination in one of the general matura subjects: Sociology, Psychology, Philosophy, History, Informatics, Computing, Economy; the selected subject cannot be the same as the subject passed in the framework of the vocational matura;

c) successfully completed any four-year secondary-school programme before 1 June 1995.

In Case of Enrolment Limitation

the candidates under a) and c) are selected according to:

– overall performance in the general matura or final exam respectively: 70 % of points awarded,
– overall performance in secondary grades 3 and 4: 30 % of points awarded.

the candidates under b) above are selected according to:

– overall performance in the vocational matura: 40 % of points awarded,
– overall performance in secondary grades 3 and 4: 30 % of points awarded,
– the performance in the selected general matura subject: 30 % of points awarded.