• Single-discipline major: Master of Communication and Media Studies; abbreviation: M.A. Comm. M.A. in Communication and Media. / Master of Arts; abbreviation: M.A.
• Double-discipline major: Master of Communication and Media and … / Master of Communication and Media and … ; abbreviation: M.Com. Mgr. and … / Master of Arts; abbreviation: M.A.

*The full title for the double-discipline major depends on the individual choice of the second study programme.

8 (SQF), 7 (EQF), second cycle

2 years, 120 ECTS

• Single-discipline module
• Double-discipline module

Single-discipline module is offered.

Admission to the first year of study shall be granted to the candidates who have completed:

a) a first cycle study programme in the field of humanities or social sciences;

b) a four-year academic study programme or specialist study programme after completing higher professional study programme (study programmes, adopted before 11 June 2004) in the field of humanities or social sciences;

c) a first cycle study programme in other fields of study, provided that a candidate has completed all the study obligations relevant for further study prior to enrolment. Study obligations up to 60 ECTS are defined by the competent Faculty Commission based on the individual application, taking into account candidate’s previous study field. The candidate can fulfil the study obligations within the first cycle of studies, within continuing professional development courses, or any other type of formal education and/or exams. Candidate must fulfil the study obligations prior to enrolment into the master’s study programme;

d) a four-year academic study programme or specialist study programme after completing higher professional study programme (study programmes, adopted before 11 June 2004) in other fields of study, provided that a candidate has completed all the study obligations relevant for further study prior to enrolment. Study obligations carrying up to 60 ECTS are defined by the relevant Faculty Commission based on documentation, provided by the candidate and taking into consideration the type of studies previously completed. Candidate can fulfil the obligations within the first cycle of studies, within continuing professional development courses, or any other type of formal education and/or exams.Candidate must fulfil the obligations prior to enrolment into the master’s study programme;

e) a comparable education abroad and have been, in the process of recognition of their qualification and in accordance with Assessment and Recognition of Education Act, legally granted the right to continue their studies in the study programme.

In case of enrolment limitation the candidates are selected according to their average grade obtained in the first cycle / undergraduate studies.

The study programme will be delivered if at least 5 students are enrolled in the 1^st year.

Enrolment in a higher year of study (according to the criteria for transferring between study programmes and conditions for accelerated advancement)

Transferring between study programmes is possible according to the Higher Education Act, Criteria for transferring between study programmes and other regulations of this field.

Transfer between study programmes is the enrolment in the higher year of the study programme, in case of leaving the studies in the first (initial) study programme and continuation of studies in another study programme of the same degree. The transition takes into account the comparability of the study programmes and the completed study obligations of the candidate in the initial study programme. The transition between study programmes is also enrolment of the graduate in the higher year study programme of the same degree.

Transferring between study programmes is granted to candidates, provided that the following conditions are met:

• the candidate fulfils the admission requirements for the study programme;
• the Senate of the Faculty or the competent Faculty Commission estimates that the candidate can be recognized for at least half of the ECTS credit points obligations from the previous study programme, which relate to the compulsory subjects of the study programme to which the candidate is transferring;
• the completion of the initial study programme which the candidate is transferring from ensures the acquisition of comparable competencies as those envisaged by the study programme.

Enrolment is also open to candidates of a comparable study programme abroad who have been, in the process of recognition of their previous studies (in accordance with Assessment and Recognition of Education Act), legally granted the right to continue their studies in the study programme.

Applications for transferring between study programmes are considered by the relevant Commission. In accordance with the Criteria for transferring between study programmes the Commission takes into account the comparability between study programmes and study obligations the candidate has completed in the previous study programme, that can be recognized in this study programme. The candidate may also be required to complete differential exams as defined by the relevant Faculty Commission.

In case of enrolment limitation the candidates are selected according to average grade obtained during the study programme they are transferring from. Candidates can apply for recognition of passed examinations during previous education on the basis of the submission of the subject curriculum. The decision on the recognition of examinations on the proposal of the department is made by the Senate of the Faculty or the competent Faculty Commission.

Enrolment places

General competencies:

• Ability to explore communication and communication processes, independently design research problems in the field of mass media, and carry out professional or research projects.
• Ability to engage with the professional community and the ability to critically evaluate public debates by public actors.
• Ability to critically assess sources and information or communication processes in society – specifically in the media – and, in this context, the ability to independently create various texts (professional or popular article, report, discussion, etc.).
• Knowledge of theory and historical specifics of the development trends of society, social relations, and the constellation of political forces in history in the field of audiovisual media.
• Competence in critical journalistic practice that reveals the role of media and mass communication in reinforcing gender inequality and unequal treatment of genders.
• Competence in communicating within political and economic systems.
• Competence in critically evaluating and solving professional and practical issues in the field of media law.
• Competence to perform tasks requiring knowledge of communication processes and/or media content production.

Subject-specific competencies:

• Knowledge of the basic disciplinary knowledge of communication science.
• Knowledge of methodological tools for researching mass media and social communication.
• Ability to critically analyze and research media content.
• Knowledge of the historical development of mass media and historical regularities in their operation, impact, and institutional structuring.
• Knowledge of the social and political psychology of communication.
• Knowledge of theoretical concepts and practical operation of print media.
• Knowledge of theoretical concepts and practical operation of modern television.
• Mastery of public speaking, debate, argumentation, and rhetorical skills.
• Ability to express oneself critically and clearly in public; publishing.
• Knowledge of basic legal practices in the field of media law.
• Current practices in media content creation.

Graduates with a Master’s degree in Communication and Media can work as publicists, journalists, editors, development department collaborators, technical staff in the field of communication services, media management consultants, specialists in marketing communication or public relations, media analysts, and media researchers. Employment opportunities are available in media houses, private companies, research institutions, public institutions, non-governmental organizations, associations, international organizations, publishing, cultural institutions, tourism, and other industries.

Possible professions and institutions where graduates can work:

Graduates with a Master’s degree in Communication and Media are trained to work and find employment in all environments where knowledge of communication and media phenomena, problems, and processes is needed, at local, regional, national, international, and global levels. They are trained to work in the field of communication services (communication management, marketing communication, public relations, organizational work in communication and media, communication planning, leading formal and informal communication processes, marketing strategies in media, advertising, public promotion strategy design, conflict resolution and mediation, leading teams, coordinating project groups, public speaking), media production and journalism (journalism, editorial work, production of other media content, multimedia design), consulting (in the field of marketing communication in the public and private sectors, media planning, advertising, shaping public image for private and legal entities, audience research, and other fields related to specific media, publics, or types of specialized communication) and research (media process analytics, communication process research, media content monitoring, public representation analytics, media consumption research).

They can be employed as:

• Sales, advertising, and marketing specialists
• Public relations specialists
• Advertising and public relations managers
• Information and communication technology managers
• Journalists
• Conference and event organizers
• Graphic and multimedia designers