Istria, with its rich history, the interweaving of different peoples, and its exceptional natural and, above all, cultural heritage, is an inexhaustible source of customs, traditions, and inspiring life stories that deserve to be nurtured and preserved. We believe that through film, we can save many ethnographic fragments from being lost to time. The EthnoUP Festival aspires to become a hub for the creation, presentation, and preservation of ethnographic film, as well as a space for collaboration and connection.